Writing Successful Proposals

Courses on Business Communications: General and Technical
  • Course:Writing Successful Proposals
  • Course ID:PROPWRITE Duration:2 days Where: Your Office (7+ Persons)
  • Available as a private, customized course for your group at your offices or ours and in some cases as a WebLive(TM) class.

  • Download Course Description (PDF)

Course Outline

  • Introduction
    • Types of bids
    • Overview:  Technical, management, and cost proposals
    • RFP production process
    • Proposal process
    • Proposal evaluation process
    • Writing a proposal plan
  • RFP Analysis
    • RFP structure
    • Problems with RFPs:  What to look for
    • Formulating questions for a bidders’ briefing
  • Writing in STOP
    • STOP history
    • Benefits
    • Addressing the customer’s problem
    • Identifying and organizing themes
    • Theme sentence
    • Theme text
    • Theme graphic
    • Writing the executive summary
    • Writing the technical proposal
    • Writing the management proposal
    • Writing the cost proposal
  • Proposal Evaluation
    • Scoring a proposal before it ships
    • Tracing proposal items to the RFP
    • Editing
    • Dealing with time and space constraints
  • Course Wrap-up
    • Course recap
    • Highlights from students’ perspective